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Webinars

Fuel your brand's success with The Folklore's monthly webinars. These interactive sessions are designed to empower you through learning, connecting, and growing within your industry. Each month, we host webinars led by experts who bring a mix of engaging presentations, insightful group discussions, and interactive Q&A sessions. Our webinars explore a broad spectrum of topics vital for retail brands, ranging from developing a compelling marketing strategy to navigating the complexities of logistics, manufacturing, and cultivating a loyal customer base. By the end of each session, you'll leave equipped with actionable strategies and deep industry insights, inspired by the stories of fellow entrepreneurs, and connected to a supportive network. 

WHOLESALE

How to Prepare for Retail Buying Appointments

BUYING

Understanding a Fashion Buyer's Perspective

Dalila Shannon (Urban Outfitters), Gina Lewis (FRTWN) and Sumendra Chetty (Merchants on Long) share their insider knowledge on the wholesale buying process.

PRODUCT

How to Prepare for Wholesale Market

Product Merchandiser McKenna Semin discusses the best ways that brands can get prepared for wholesale market season.

SOURCING

Sustainable Sourcing and Production in Africa

Jacqueline Shaw, founder of Africa Fashion Guide, discusses sustainable sourcing and production for emerging brands in Africa.

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