Discover Brands

Explore a curated selection of contemporary fashion, accessories, beauty, home, and lifestyle brands

Shop With Purpose

Access sustainable and diverse collection of global brands that your customers will love

Order Seamlessly

Place wholesale orders, submit payment, and track delivery all on one easy-to-use platform

About Connect

The Folklore Connect is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic fashion and lifestyle brands. Our purpose is to help retailers and the next generation of brands work together to provide global customers with products that excite them.

For Retailers

Everything you need to seamlessly discover and shop the new vanguard of design

Discover Talent

A virtual passport to explore collections from vetted and high quality African and diasporic brands without leaving your desk.

Seamless Ordering

A transparent and straightforward ordering process where you simply browse products, add them to cart, and check out.

Easy Payment

A card processing system that provides a quick and secure method of payment and avoids costly fund transfers.

For Brands

A place to be discovered by global retailers and scale your wholesale business

Be Discovered

An opportunity to be discovered by the best global retailers on the planet without attending costly trade shows and market weeks.

Prepare For Market

A simple way to create a digital showroom, upload and organize product offering, and prepare for market appointments.

Streamline Sales

An all-in-one platform to set sales terms, receive and manage wholesale orders, and easily accept and receive payment.

Africa’s First B2B Wholesale E-Commerce Platform

Our purpose is to provide the industry’s next frontier of brands with access to opportunities that encourage scalability and fuels them to compete globally. Our vision is to see our brands sold in retail stores around the world.