Connect For Retailers

The Folklore Connect is a wholesale e-commerce platform that empowers global retailers to discover and shop products that their customers will love from top African and diasporic designer fashion and lifestyle brands.

Discover Talent

A virtual passport to explore collections from vetted and high quality African and diasporic designers without leaving your desk.

Seamless Ordering

A transparent and straightforward ordering process where you simply browse products, add them to cart, and check out.

Easy Payment

A card processing system that provides a quick and secure method of payment and avoids costly and complex fund transfers.

Source a curated collection of innovative and quality brands

Discover the most innovative and sustainable brands on the planet in one place. Retailers that join Connect are shopping with a purpose and looking to work with diverse brands that provide customers the best value possible.

Connect helps retailers and the next generation of brands work together to provide global customers with products they love.

An easy and simple way to place orders

Leave elaborate spread sheets and complex sales systems in the past and step into the future with straight forward product review and order entry that saves time and lessens the risk of unnecessary errors.

Submit payment to global brands in a convenient manner

Send deposits, balances, and other forms of payment to brands in dozens of countries using our trusted card processing systems that cut the cost of expensive wire transfers and the need to send currency through multiple platforms.

Retailer FAQs

How do I join The Folklore Connect?

All brands must apply using the form on our retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to use the platform. We are currently working with only a limited number of retailers for our closed BETA, so all new applications will be reviewed closer to our official summer 2022 launch date.

What type of retailers can join?

All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include men’s and women’s apparel, accessories, beauty, and homeware.

What goes into evaluating retailers that apply?

There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.

What if I am already working with brands sold on your platform?

Brands' current retail partners will be automatically fast tracked and accepted on to the platform. Please list in your application the name or names of the brand that referred you so we can verify and accept you.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified no later than July if you are accepted to join the platform for our official summer 2022 public launch. We will continue to accept retailers on a rolling basis following our public launch.

What happens after I get accepted?

You will receive an email notification from one of The Folklore team members with registration instructions and we will schedule an onboarding meeting to properly guide you through the platform. Once you have registered, you are all set to view all of the virtual showrooms, browse products, and start ordering!

If my application was denied, when can I apply again?

If you receive a notification that your application was denied, please don’t be discouraged or think it’s because we are not fans of your awesome store. Our team will try to provide feedback and explain the reasoning behind our decision in order for you to better understand why it was not an immediate fit. Please feel free to reapply again at least six months after submitting another application.

How much does it cost to join as a retailer?

It's free! Retailers pay not cost to join the platform and place orders.