Connect For Brands

The Folklore Connect is a wholesale e-commerce platform for African and diasporic brands to be discovered by global retailers and scale their wholesale business to new heights through the use of simple sales technology.

Be Discovered

An opportunity to be discovered by the best global retailers on the planet without attending costly trade shows and market weeks.

Prepare For Market

A simple way to create a digital showroom, upload and organize product offering, and prepare for market appointments.

Streamline Sales

An all-in-one platform to set sales terms, receive and manage wholesale orders, and easily accept and receive payment.

Access to top global retailers that you can trust

Whether you’re looking to expand your wholesale business locally or internationally, we have carefully curated and only accepted a vetted selection of specialty stores, e-commerce retailers, department stores, and chain stores around the world that are eager to connect with the brands of the future.

Connect helps retailers and the next generation of brands work together to provide global customers with products they love.

Create an attractive online showroom quickly and easily

Standard line sheets and order forms are a thing of the past. With Connect you can simply bulk upload your product details, create a virtual profile that accurately tells your brand’s story, and supply buyers with access to the information they need to foster a successful partnership.

Manage your entire wholesale business on one platform

Stay organized and avoid missed opportunities by accepting and keeping track of all of your retail partners, wholesale orders, and payments in one central and easy-to-use platform that will increase efficiency and provide better opportunities to grow your wholesale business.

Brand FAQs

How do I join The Folklore Connect?

All brands must apply using the form on our brand registration page to be considered for an opportunity to join the platform. Only brands that are accepted will have access to use the platform. We are currently working with only a limited number of brands for our closed BETA, so all new applications will be reviewed closer to our official summer 2022 launch date.

What type of brands can join?

All brands that sign up must either be based in Africa, or if based outside of Africa, need to have at least one founder that identifies as Black. The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.

What goes into evaluating brands that apply?

There are a number of factors we consider when selecting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one collection a year, having at minimum two full-time employees, verifiable history of selling quality and superior products to retailers, contemporary or high-end price point, strong social media and web presence, and the desire to scale your business globally. Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified no later than July if you are accepted to join the platform for our official summer 2022 public launch. We will continue to accept brands on a rolling basis following our public launch.

If my application was denied, when can I apply again?

If you receive a notification that your application was denied, please don’t be discouraged or think it’s because we are not fans of your awesome brand. Our team will try to provide feedback and explain the reasoning behind our decision in order for you to better understand why it was not an immediate fit. Please feel free to reapply again at least six months after submitting another application.

What happens after I get accepted?

You will receive an email notification from one of The Folklore team members with registration instructions and we will schedule an onboarding meeting to properly guide you through the platform. Once you have registered and finished your demo call, you are all set to create your virtual showroom, upload your products, and start selling!

How much does it cost to join as a brand?

We have multiple pricing options that fit the needs of a variety of different businesses. We have free commission only plans, flat rate annual fee plans, and hybrid plans that combine both fee and commission. You will be able to select the plan that works best for you once accepted.