Our mission is to provide technology that enables brands to streamline and scale their wholesale business, and retailers to seamlessly find and order fantastic products.

About Connect

The Folklore Connect is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands. Our purpose is to help retailers and the next generation of brands work together to provide global customers with products they love.

Our vision is to see our brands sold in retail stores around the world.

Our Technology

The Folklore Connect is creating solutions that have a positive impact on the way brands and retailers engage in conscious commerce. Our goal is to use technology and community to connect brands, customers, and partners that value sustainability and the new vanguard of design.

Our Values

Community

Fostering relationships and engagement among individuals and corporations striving to see our community win.

Connectivity

Facilitating valuable and long-lasting connections between brands and global customers and partners.

Diversity and Inclusivity

Providing the world with opportunities to amplify African and diasporic creativity, and champion inclusivity.

Growth

Developing streamlined supply chain systems that expand jobs, entrepreneurship, manufacturing, and the African economy.

Impact

Creating solutions that have a positive impact on the way brands, retailers, and consumers engage in conscious commerce.

Innovation

Celebrating and undertaking innovation as a means to develop a better and more sustainable society.

About The Folklore Group

The Folklore Group is the leading commerce company empowering African designer brands. The company operates a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop African and diasporic designer brands.

The Folklore Group provides the industry’s next frontier of brands with access to opportunities that encourage scalability and fuels them to compete globally.

The Folklore Marketplace

The Folklore Marketplace is the leading discovery shopping platform that provides global customers with access to a curated collection of African and diasporic fashion and lifestyle brands.

The Folklore Edit

The Folklore Edit is the leading online media platform to discover industry analysis, interviews, news, runway coverage, and trend articles related to the design industry in Africa and the diaspora.

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