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About Us

What is The Folklore Connect?

The Folklore Connect is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands.

How does Connect work?

We provide brands with an opportunity to be discovered by the top retailers on the planet without attending costly trade shows and market weeks, a simple way to digitally organize products, generate physical line sheets, set order terms, and arrange market appointments, and an all in one platform to receive and manage all of your whole orders, and chat with retailers to organize a successful delivery. 

We provide retailers with a virtual passport to explore collections from vetted and high quality African and diasporic designers without leaving your desk, a transparent and straightforward ordering process where you simply browse products, add them to cart, and check out, and a card processing system that provides a quick and secure method of payment and avoids costly fund transfers.

How do I contact you?

Please visit our Contact Page for information about how to get in contact with us.

Retailers

How do I join The Folklore Connect?

All brands must apply using the form on our retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to use the platform. We are currently working with only a limited number of retailers for our closed BETA, so all new applications will be reviewed closer to our official summer 2022 launch date.

What type of retailers can joing?

All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include men’s and women’s apparel, accessories, beauty, and homeware.

What goes into evaluating retailers that apply?

There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.

What if I am already working with brands sold on your platform?

Brands' current retail partners will be automatically fast tracked and accepted on to the platform. Please list in your application the name or names of the brand that referred you so we can verify and accept you.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified no later than July if you are accepted to join the platform for our official summer 2022 public launch. We will continue to accept retailers on a rolling basis following our public launch.

What happens after I get accepted?

You will receive an email notification from one of The Folklore team members with registration instructions and we will schedule an onboarding meeting to properly guide you through the platform. Once you have registered, you are all set to view all of the virtual showrooms, browse products, and start ordering!

If my application was denied, when can I apply again?

If you receive a notification that your application was denied, please don’t be discouraged or think it’s because we are not fans of your awesome store. Our team will try to provide feedback and explain the reasoning behind our decision in order for you to better understand why it was not an immediate fit. Please feel free to reapply again at least six months after submitting another application.

How much does it cost to join as a retailer?

It's free! Retailers pay not cost to join the platform and place orders.

Brands

How do I join The Folklore Connect?

All brands must apply using the form on our brand registration page to be considered for an opportunity to join the platform. Only brands that are accepted will have access to use the platform. We are currently working with only a limited number of brands for our closed BETA, so all new applications will be reviewed closer to our official summer 2022 launch date.

What type of brands can join?

All brands that sign up must either be based in Africa, or if based outside of Africa, need to have at least one founder that identifies as Black. The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.

What goes into evaluating brands that apply?

There are a number of factors we consider when selecting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one collection a year, having at minimum two full-time employees, verifiable history of selling quality and superior products to retailers, contemporary or high-end price point, strong social media and web presence, and the desire to scale your business globally. Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified no later than July if you are accepted to join the platform for our official summer 2022 public launch. We will continue to accept brands on a rolling basis following our public launch.

What happens after I get accepted?

You will receive an email notification from one of The Folklore team members with registration instructions and we will schedule an onboarding meeting to properly guide you through the platform. Once you have registered and finished your demo call, you are all set to create your virtual showroom, upload your products, and start selling!

If my application was denied, when can I apply again?

If you receive a notification that your application was denied, please don’t be discouraged or think it’s because we are not fans of your awesome brand. Our team will try to provide feedback and explain the reasoning behind our decision in order for you to better understand why it was not an immediate fit. Please feel free to reapply again at least six months after submitting another application.

How much does it cost to join as a brand?

We have multiple pricing options that fit the needs of a variety of different businesses. We have free commission only plans, flat rate annual fee plans, and hybrid plans that combine both fee and commission. You will be able to select the plan that works best for you once accepted.

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