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About Us

What is The Folklore Connect?

The Folklore Connect is a wholesale platform that provides diverse brands in global markets software to manage and scale their wholesale business and retailers with a marketplace to discover and shop products their customers will love.

How does Connect work?

We provide brands with an opportunity to be discovered by the top retailers on the planet without attending costly trade shows and market weeks, a simple way to digitally organize products, generate physical line sheets, set order terms, and arrange market appointments, and an all in one platform to receive and manage all of your whole orders, and chat with retailers to organize a successful delivery. 

We provide retailers with a virtual passport to explore collections from vetted and high quality brands without leaving your desk, a transparent and straightforward ordering process where you simply browse products, add them to cart, and check out, and a card processing system that provides a quick and secure method of payment and avoids costly fund transfers.

How do I contact you?

Please visit our Contact Page for information about how to get in contact with us.

Retailers

How much does it cost to join as a retailer?

It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.

How do I join The Folklore Connect?

All retailers must apply using the retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to view our brands and their products and place orders. We review applications on a rolling basis

What type of retailers can join?

All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include men’s and women’s apparel, accessories, beauty, and homeware.

What goes into evaluating retailers that apply?

There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.

What type of brands are using the platform?

The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.

All brands on our platform are either based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.

There are a number of other factors we consider when vetting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally.

Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

What if I am already working with brands sold on your platform?

Brands can invite their current retail partners to have their application fast tracked using a special retailer invite link. Being invited by a brand using the platform will increase your chances of acceptance dramatically.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified in 1-7 business days if you are accepted to join the platform.

What happens after I get accepted?

You will receive an email notification with registration instructions. Once you have registered, you are all set to browse brands and start ordering!

What happens if I was waitlisted?

If you receive a notification that you were waitlisted, please don’t be discouraged or think it’s because we are not fans of your awesome retail company. Please feel free to reapply again at least six months after submitting another application.

Brands

How do I join The Folklore Connect?

All brands must apply using the form on our brand registration page to be considered for an opportunity to join the platform. Only brands that are accepted will have access to see and use the platform. We review applications on a rolling basis.

What type of brands can join?

The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware. To be accepted your brand must be based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or be founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.

What goes into evaluating brands that apply?

There are a number of factors we consider when selecting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally. Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified in 7-14 business days if you are accepted to join the platform.

What happens after I get accepted?

You will receive an email notification with registration instructions and we will schedule an onboarding meeting to properly guide you through the platform. Once you have registered and finished your demo call, you are all set to create your virtual showroom, upload your products, and start selling!

What happens if I was waitlisted?

If you receive a notification that you were waitlisted, please don’t be discouraged or think it’s because we are not fans of your awesome brand. Please feel free to reapply again at least six months after submitting another application.

How much does it cost to join as a brand?

We have multiple pricing options that fit the needs of a variety of different businesses. We have free commission only plans, flat rate annual fee plans, and hybrid plans that combine both fee and commission. Review our pricing here.

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